Recently, YouTuber MegaLag published a **23-minute video** making grave accusations against Honey, a widely-used free browser extension that asserts it aids online shoppers in locating the best coupon codes. Owned by PayPal, Honey has achieved substantial visibility through collaborations with influencers and creators, frequently sponsoring their content and placing ads alongside it.
“I hate to inform you, but your beloved influencers deceived you,” MegaLag remarked in the video. “Honey is a scam.”
According to MegaLag, Honey purportedly diverted affiliate revenue meant for influencers promoting particular products and collaborated with retailers to implement specific discount codes that benefited the company. If these assertions hold true, both influencers and consumers who placed their trust in Honey may have been misled.
The video, which garnered over **14 million views** as of January 1, elicited widespread acclaim for MegaLag’s investigative work and astonishment regarding Honey’s alleged practices. Among those responding to the controversy is YouTuber Marques Brownlee, a prominent tech creator who had previously partnered with Honey.
“Clearly, if I had been aware of any of this, I would have never collaborated with Honey,” Brownlee stated in his own video addressing the claims.
On December 29, attorneys representing content creators who worked with Honey initiated a **class-action lawsuit against PayPal**, seeking damages exceeding $5 million. While Brownlee is not listed as a plaintiff, the lawsuit highlights the escalating backlash against the company.
In response to the lawsuit, a PayPal representative defended Honey in a statement to **Law.com**, highlighting the extension’s advantages for both consumers and merchants.
“Honey is free to utilize and offers millions of shoppers additional savings on their purchases whenever feasible,” the representative stated. “Honey aids merchants in minimizing cart abandonment and comparison shopping while boosting sales conversion. Honey adheres to industry regulations and practices, including last-click attribution.”
As the situation develops, the allegations against Honey have sparked discussions about transparency in the influencer marketing industry and the ethics surrounding browser extensions that claim to help consumers save money.