In 2025, memes are limited, yet some notable ones endure. The scarcity of memes can be attributed mainly to TikTok, where the digital scene has transitioned to short-form videos. Although TikTok trends thrive, conventional text-and-image memes have become rarer. Additionally, the rebranding of Twitter to X by Elon Musk disrupted the primary text-focused platform. Memes that once flowed from Twitter to Reddit, Instagram, and Facebook have seen a reduction in this cycle due to X’s downturn. Nevertheless, memes still emerge on TikTok, Bluesky, Instagram, and X. Here are 12 of the most popular memes of 2025:
1. **The endless 6-7 of it all**: The term “6-7” gained traction, signifying nothing yet tickling the funny bone of kids. It even made an appearance on South Park.
2. **Trump take egg**: Prior to the effects of Trump’s tariffs on the economy, humor surrounding egg prices circulated, poking fun at those who voted for him in hopes of lower prices.
3. **The Anthropologie rock**: A TikTok joke regarding the purchase of a pricey rock from Anthropologie led to widespread amusement, even bringing in the brand itself.
4. **The Duke-White Lotus debacle**: Duke’s loss in March Madness coincided with a character from White Lotus spiraling in a Duke shirt, creating perfect meme fodder.
5. **Get me to God’s country**: Morgan Wallen’s theatrical departure from SNL and his follow-up Instagram post ignited jokes regarding his private jet getaway.
6. **The little French fish**: A quaint orange fish named Steve took over TikTok, evolving into a cherished meme.
7. **The conclave memes**: The online community was enthralled by the papal conclave, resulting in hilarious edits and fancams.
8. **Holy airball**: TikTok users popularized the phrase “holy f-ing airball” to generate unexpected and often boastful content.
9. **100 men vs. 1 gorilla**: The hypothetical clash between 100 men and a gorilla sparked a viral discussion, with even scientists weighing in on the matter.
10. **The Weapons run**: A moment from the film Weapons showcasing a distinctive run inspired many to replicate it and make memes.
11. **The Group 7 fad**: Sophia James’ song promotion triggered a viral phenomenon, with people joking about the exclusivity of Group 7.
12. **Bobby Hill’s wabi-sabi**: A clip from King of the Hill featuring Bobby Hill talking about wabi-sabi became a TikTok sensation, celebrating life’s imperfections.
Despite being fewer in number, these memes provided a wealth of online entertainment, reminding us that perfection is not everything.