Should OpenAI take over Pinterest, it would signify a major shift for numerous individuals.

At this moment, there are not many signs — at least presently — that OpenAI is really considering the acquisition of Pinterest. The notion arose in an article from The Information where staff speculated on what could potentially unfold in 2026. Reporter Ann Gehan forecasted that OpenAI would secure Pinterest, which is evidently just a forecast and not a sign that a transaction is on the verge or even under consideration.

Gehan mentioned:

“OpenAI would be particularly attracted to the fundamental elements of Pinterest’s operations, such as its vast image database and current advertising strategies, along with its connections to retailers. Pinterest’s digital scrapbooking capabilities could also enhance OpenAI’s image and video creation tools and assist it in competing with other AI powerhouses like Google, which launched a Pinterest-like feature in 2025.”

What implications would this have for users and others? For ChatGPT users, OpenAI would gain access to Pinterest’s extensive repository of images and data, likely designed to improve its search functions. It would also supply a rich array of well-categorized, specific information for OpenAI to refine its model, potentially boosting its performance. For OpenAI, it would mean acquiring a critical source of insights that could enable it to contend with the data available to Google’s Gemini.

Tom’s Guide commented on the possible acquisition: “Google merged their search crawler with their AI, creating an impressive database — one that has arguably given Gemini a competitive edge.” To be competitive, Tom’s Guide proposed that one strategy for OpenAI might be to acquire a platform like Pinterest.

For users of Pinterest, some transformations would likely take place — new ownership typically brings that. Nevertheless, a possibly OpenAI-operated Pinterest would result in a more commerce-oriented, AI-centric space. Utilizing ChatGPT would encompass integrated shopping, while exploring Pinterest would showcase embedded AI tools.

Everything appears to be trending towards AI, so why exclude Pinterest?

Disclosure: Ziff Davis, the parent company of Mashable, initiated legal action against OpenAI in April 2025, claiming it violated Ziff Davis copyrights in the training and functioning of its AI systems.