Apple has experienced an extraordinarily active week without hosting a keynote event. Via a series of press announcements, the Cupertino-based firm unveiled a new iPhone, an updated MacBook Air, a new MacBook Pro, two fresh desktop displays, and the processors behind them all. Below is a recap of every significant product Apple revealed along with essential details regarding each one.

iPhone 17e
The iPhone 17e, unveiled on March 2, boasts Apple’s newest A19 chip, the very same processor found in the flagship iPhone 17 series. It incorporates the C1X, a next-generation cellular modem that operates approximately twice as swiftly as the one in the iPhone 16e. The 6.1-inch Super Retina XDR display now features Ceramic Shield 2, providing three times the scratch resistance compared to the prior generation. The 17e’s camera system includes a 48MP Fusion lens, effectively functioning as two cameras combined, with an optical-quality 2x telephoto crop and a regular wide-angle option. Portrait mode has been enhanced with a more intelligent image pipeline that automatically recognizes people, dogs, and cats, preserving depth data for future bokeh effects. The iPhone 17e now supports MagSafe, Apple’s magnetic wireless charging system, facilitating charging speeds of up to 15W. Base storage has increased to 256GB while keeping the starting price at $599. It is offered in black, white, and a new soft pink color, with pre-orders starting on March 4 and availability set for March 11.

MacBook Air with M5
Apple has refreshed the MacBook Air powered by its M5 chip, which is up to four times quicker for AI tasks than the M4 iteration and nearly 9.5 times faster than the M1 version. This new chip comes with a 10-core CPU and GPU, including a Neural Accelerator in each core. Storage begins at 512GB, double the prior standard, with configurations available up to 4TB. The updated SSD delivers read/write speeds that are double those in the M4 MacBook Air. Additionally, the Apple N1 wireless chip introduces Wi-Fi 7 and Bluetooth 6, enhancing overall performance and reliability. Battery life remains impressive at up to 18 hours, and the fanless aluminum design remains unchanged in the 13-inch and 15-inch variants. The available colors are sky blue, midnight, starlight, and silver. The 13-inch MacBook Air with M5 starts at $1,099 ($999 for educators), while the 15-inch version starts at $1,299 ($1,199 for educators). Pre-orders commence on March 4, with shipping on March 11.

MacBook Neo
Apple has launched the MacBook Neo, an entry-level laptop starting at $599 ($499 for students and educators), making it the company’s most cost-effective Mac. The 13-inch model operates on Apple’s A18 Pro chip, the same processor utilized in the iPhone 16 Pro series, featuring 8GB of non-upgradable unified memory. It includes a Liquid Retina display, supports up to 16 hours of battery life, and is available in blush, indigo, silver, and citrus hues. However, this lower price brings certain compromises: Touch ID is an add-on costing an additional $100, the battery capacity is smaller than that of the MacBook Air, and there is no possibility of upgrading beyond 8GB of RAM. The MacBook Neo is presently available for pre-order, with shipping set for March 11.

MacBook Pro with M5 Pro and M5 Max
The newly released 14- and 16-inch MacBook Pro models are driven by M5 Pro and M5 Max chips, providing up to four times the AI capabilities compared to the M4 Pro and M4 Max, and up to eight times the AI performance relative to models from the M1 era. These chips implement a brand-new “Fusion Architecture” that merges two dies into a single system-on-a-chip, allowing for performance enhancements unattainable with traditional single-die designs. The M5 Pro is tailored for data modelers, sound creators, and intricate coders, featuring up to an 18-core CPU and a 20-core GPU, capable of supporting up to 64GB of unified memory. The M5 Max is equipped with an up-to 40-core GPU and a maximum of 128GB of unified memory, accelerating token-generation speeds for Large Language Models (LLMs) operating locally. Storage begins at 1TB for M5 Pro configurations and 2TB for M5 Max, with SSD speeds roughly doubling compared to the last generation, achieving up to 14.5GB/s read/write. The MacBook Pro includes the N1 chip for Wi-Fi 7 and Bluetooth 6, along with three Thunderbolt 5 ports. Battery life extends up to 24 hours. The 14-inch MacBook Pro with M5 Pro starts at $2,199, while the 16-inch variant starts at $2,699. M5 Max configurations begin at $3,599 for the 14-inch model and $3,