Disney is reportedly looking to create a comprehensive app for its supporters. As per Bloomberg, Disney’s new CEO, Josh D’Amaro, imagines a “super app” that merges Disney+ streaming with applications for real-life experiences such as the Disney Cruise Line Navigator. This app would seek to showcase Disney’s theme parks, resorts, and cruise lines, although it remains uncertain whether this will be accomplished through advertisements or upgraded app functionalities.

D’Amaro mentioned in an earnings call, “Disney+ becomes the main connection between Disney and its fans, the platform where everything converges.” There are both pros and cons to this concept. For passionate Disney fans, having a single app for streaming and trip bookings would be convenient. On the other hand, casual Disney+ subscribers who have no interest in additional Disney offerings might consider this unwieldy.

The initiative is still in its preliminary phases, so it might take a while to come to fruition, or it may not occur at all. By the time it does, views on cruise ships may have shifted positively.